Ifeoma Nwobu is a visionary entrepreneur with multidimensional talents and interests. Currently the COO of Sendstack, a mobility tech company that is revolutionising the way African businesses operate, she has played a pivotal role in customer acquisition and driving the growth of the company.
In 2020, Ifeoma Nwobu was employed to lead growth at Sendstack for the product they were working on at the time. A while after they had been working on this idea, she realised that she could be more. So, her then employer, Emeka Mba-Kalu who is now her co-founder, took the bet on her and gave her the opportunity to function as his business partner.
Prior to her work with Sendstack, Ifeoma spent over five years in the fashion industry, honing her skills in marketing, strategy, and operations. With a keen eye for detail and a passion for excellence, she quickly made a name for herself as a rising star in the industry, earning accolades and recognition for herself.
With an ever-growing desire to make a bigger impact in the African business scene, Ifeoma transitioned to the logistics sector, where she saw tremendous potential for development using technology to build scalable solutions with her team. She is one of the driving forces behind the company’s success, leveraging her deep expertise in strategic thinking and communications to help businesses grow.
Sendstack is digital logistics infrastructure for African businesses. Starting out with solutions tailored to last-mile logistics, they are revolutionising the way delivery operators manage their customer operations and making it possible to scale.
It has helped 150+ delivery companies scale their operations and is supporting growth of over 6000 SMEs through higher customer retention. The startup has processed over 40k deliveries and was accepted in the ODX (1) accelerator. Because of Ifeoma, it is an Aurora Tech Awards 2023 nominee as one of the best female-founded startups.
On peculiar challenges she has faced as a female co-founder, she has battled with personal insecurities about being a woman in a space that is predominantly run/controlled by men but over time, she learnt that those feelings came from things she negatively projected on herself and did some mental/emotional work on herself to scale past them.
Right now, she is at a point where she regards herself based on her competence and abilities rather than just her gender.
Per discrimination, she has not encountered any gender-based discrimination. Proffering solutions to gender equity achievement in Nigeria, Ifeoma thinks it is a broad conversation but essentially, she thinks we need to be persistent about keeping the right leaders and rooting out the bad ones.
That way, we can trust them to make good decisions for the greater good to most groups of people, if not all and in times when those decisions don’t yield expected results, having leaders that at least take responsibility and submit themselves to accountability would be a step in the right direction.