At GetEquity, we love celebrating investors who are not just growing their wealth but doing so with strategy and purpose. This month, we’re shining the spotlight on Olamide Apejoye (Lami), an investor who has found her groove in the world of commercial papers and foreign currency investments. Her journey is proof that starting small can lead to big financial wins!
From her first $10 investment to handling larger volumes, Lami shares her experience, strategy, and advice for women looking to take charge of their financial future.
Why Did Lami Start Investing on GetEquity?
For Lami, the biggest draw to GetEquity was the early access to companies with high-growth potential.
“One interesting thing about GetEquity is the early opportunity it gives you to be a part of a company that has the potential to go global in the near future. The opportunity to own ‘stakes’ even from the company’s ‘humble days’ is what attracted me.”
Being part of something big from the ground up? Now, that’s a smart move!
How Does She Choose the Right Investments?
When it comes to investing, Lami keeps it simple: returns and security are her top priorities.
“I look out for the percentage to be garnered at the maturity stage and decide if that is worth it or not. Also, I LOVE investments in foreign currencies (USD), they are safer for me, knowing Nigeria’s market’s obsession with dollar fluctuations.”
With the naira doing its usual dance against the dollar, we totally get why she prefers foreign currency investments.
The Challenges of Being a Woman Investor
Every investor faces challenges, but for Lami, her biggest hurdle is wanting to invest more.
“Having more money to invest. Sometimes I wish I could do more volumes, especially in commercial papers (my fav). It simply inspires me to work harder. It’s almost safe to say I work harder to get more to invest and then enjoy life.”
Honestly, this is the kind of motivation we love to see—work hard, invest smart, and still enjoy life. Balance is key!
Her Advice for Women Looking to Start Investing
Lami’s advice? Start small, be consistent, and find what works for you.
“Start small and be consistent. I remember starting with as little as $10 or so, and now I’m doing larger volumes on both GetEquity and other investment platforms. Also, read and do your research on what works best for the kind of life you live. As for me, I have realised I LOVE commercial papers ”
Investing isn’t a one-size-fits-all journey. Finding what aligns with your lifestyle and goals is the real game-changer.
How Investing Has Transformed Her Financial Mindset
For Lami, investing isn’t just about growing her money, it’s about building confidence and financial power.
“It has given me more financial audacity really. Watching my $10 grow in worth made me inspired to do larger volumes and to embrace other forms of investments locally as well.”
Now, that’s the kind of energy we love! financial audacity!
Final Thoughts
Lami’s journey shows that investing isn’t just for the wealthy, it’s for anyone willing to start, stay consistent, and take calculated risks. Whether it’s commercial papers, foreign currency investments, or equity stakes in promising companies, there’s always a path to financial growth.
Inspired by Lami’s story? It’s never too late to start your investment journey. Explore opportunities on GetEquity today!
Every month, it’s the same cycle. Salary drops, enjoyment follows, and two weeks later, she’s staring at her account balance like: “Who spent all this money?!”
Sounds familiar? You’re not alone. But if you’re tired of counting down to payday like it’s your lifeline, it’s time to fix these money-draining habits.
1. Impulse Spending – “It’s Just ₦5K” (Lies We Tell Ourselves)
Tobi swears she doesn’t spend much, but somehow, her money keeps vanishing. Little things like that extra meal, random online shopping, or “just one more” Uber add up fast.
Fix it: Give yourself a “fun budget.” Set aside a specific amount for small splurges so you don’t wreck your finances on impulse buys.
2. Living for the Weekend – “Soft Life” Can Wait!
TGIF hits, and Tobi is out, buying drinks for the squad like she’s Dangote’s heir. By Sunday, she’s doing financial calculations and looking for free food.
Fix it: Plan your fun. Not every weekend needs a grand outing. Look for budget-friendly ways to enjoy yourself; game nights, picnics, or even chilling at home with friends.
3. “I’ll Save What’s Left” – (Spoiler: There’s Never Anything Left)
Tobi promises to save but only after she’s spent on everything else. The problem? There’s never any money left to save.
Fix it: Pay yourself first. Set up an automated savings plan or invest a percentage of your salary immediately before spending anything else.
4. Ignoring Investments – Your Money Should Be Working Too!
Leaving all your money in a regular account is like letting it nap while inflation eats it away. Tobi keeps postponing investments because she thinks she needs millions to start.
Fix it: Start small but smart. At GetEquity we offer low-risk fixed-income investments. Even ₦100K can start making you passive income!
5. Depending on One Income – One Salary, Plenty of Expenses = Wahala
Tobi’s salary is gone before the month ends, and she’s back to square one. One income, too many responsibilities, it’s stressful!
Fix it: Look into side hustles or investments that can earn you extra income. Passive income = peace of mind.
Break the Cycle This Salary Week!
Tobi has learned her lesson. Instead of repeating the broke cycle, she’s setting up a budget, automating her savings, and making her money work for her on GetEquity.
If you’re ready to stop struggling before payday, it’s time to take control of your money.
Start investing today with as little as ₦100K. Your future self will thank you! www.getequity.io
Ladies, we’re back!! Because one blog post wasn’t enough to capture the incredible stories of women breaking barriers and taking charge of their financial futures.
Last time, we introduced you to five powerhouse women who shared their journeys, money lessons, and investment wisdom. But we’re not done.
Today, we’re bringing you Part 2—five more women who are making big moves in business, tech, finance, media, and beyond. These women aren’t just working hard; they’re building wealth, making smart financial decisions, and showing that investing is for everyone.
Meet the Next 5 Women Redefining Wealth
Read their interviews and get inspired.
OMOLOLA OYEDELE
What is your name?
My name is Omolola Oyedele
Tell us about your current role (What do you do?)
I am an Entertainment Lawyer, Music Executive, DJ and Music Producer
What inspired you to pursue a career in your industry? I have a lot of things that inspired me and these include people too, I am mostly inspired by the love of being a “creative”, the love of music, I am inspired by the great multi faced creative people before me.
What’s the most rewarding part of your job? The most rewarding part is seeing people happy about the service I provide, whether it is by being their lawyer, sitting in music business meetings, when I am on stage performing as a DJ or when I am just in my zone creating music.
What’s one piece of advice you would give to women entering your field?
To be honest, just do you, the world will adjust. Own your voice, know your worth, and never be afraid to take up space. Whether in entertainment, music, or law, confidence and persistence are key. Build strong networks, continuously sharpen your skills, and negotiate for what you deserve. The industry can be challenging, but staying true to your vision and advocating for yourself will set you apart. Opportunities will come when you position yourself boldly and remain consistent in your craft.
How do you approach financial growth and investments in your career?
I approach financial growth and investments in my career by diversifying income streams, continuously upskilling, and making strategic long-term decisions.
What’s one financial lesson you’ve learned that every woman should know?
Have your own money. Also never rely on a single source of income; always have a backup plan. Whether it’s through investments, savings, or a side business, financial independence gives you freedom, security, and the power to make choices that align with your goals.
What are some key trends shaping your industry right now? The creative and entertainment industry is evolving rapidly, shaped by technological advancements and shifting consumer behaviors; some of them include: AI and Automation in Content Creation, The Expansion of the Creator Economy, Rise of Independent Artists and Creators, Copyright and Intellectual Property Challenges
How can women better position themselves for leadership roles?
Women can better position themselves for leadership roles by focusing on visibility, skill development, and strategic networking. Expand your skill set, develop a strong personal brand, advocate for yourself, and take on leadership responsibilities early.
What’s the biggest change you’d like to see for women in your industry?
One of the biggest changes I’d like to see for women in the creative and entertainment industry is equal representation and leadership opportunities. Women, especially in music, film, and media, are still underrepresented in executive roles, production, and technical fields. This will include: more women in Leadership & decision-making roles, equal pay and financial empowerment; a safer work environment and policies, more Investment in Women’s stories and talent, and recognition beyond gender
What would you say your favourite quote on career, money, or empowerment is?
Do not go where the path may lead; go instead where there is no path and leave a trail.—Ralph Wald Emerson.
FREDA-McCARTHY OKOSODO
What is your name?
My name is Freda-McCarthy Okosodo
Tell us about your current role (What do you do?)
I’m the Head of People at Mono, where I help build a culture where people feel valued, supported, and excited to do their best work. I work with leadership to make sure our people’s practices align with our goals, but most importantly, I get to be part of a team that truly loves what we do and the impact we create.
What inspired you to pursue a career in your industry?
I’ve always believed that people are the driving force behind productivity and impact. Starting out as an accounting graduate, I transitioned into HR to help businesses succeed by building and supporting high- performing teams. I’m passionate about creating environments where people can grow, and achieve their career goals because when people flourish, companies do too.
What’s the most rewarding part of your job?
The most rewarding part of my job is supporting people while driving business growth. It’s not always easy, especially when you focus on the wrong things, it can feel thankless. But when you centre on impact, it becomes incredibly fulfilling. I get to help shape a culture where people grow, do their best work, and feel valued. HR can feel bigger than you at times because of the advocacy it requires. It’s humbling, but it’s also a brave and meaningful role that makes a real difference.
What’s one piece of advice you would give to women entering your field?
HR/People & Culture is more than just handling people. It’s about making a real impact on a company’s growth through its greatest asset: its people. If you’re feeling unsure, start by learning the business inside out. The better you understand how the company works, the more confidently you can shape policies, culture, and decisions that drive success.
Don’t shrink yourself to fit outdated stereotypes. Your voice, ideas, and strategic thinking are powerful tools. Trust that you belong, keep learning, and know that the work you do can truly change lives and businesses.
How do you approach financial growth and investments in your career? I used to play it really safe. I believed the best approach was to save as much as possible and hold on tightly to my money, especially when I first started living on my own and managing bills.
Over time, I’ve learned the power of informed investing. Now, I do my research, seek advice when needed, and take calculated risks, making sure to plan for unexpected events. It’s a balance of staying secure while allowing my money to grow, and I’m still learning every day.
What’s one financial lesson you’ve learned that every woman should know? Always put something aside, no matter how small. Building financial stability starts with consistency, long before you see significant growth; just like anything else in life.
Your financial journey doesn’t need to look a certain way to be successful. And most importantly, don’t be afraid to start. The simple act of beginning is a powerful step toward financial freedom.
What are some key trends shaping your industry right now? One big shift is skills-based hiring and internal mobility. More companies are prioritizing skills over traditional degrees, opening doors for people with diverse backgrounds and experiences.
Growth isn’t just about climbing the ladder, it can mean deepening expertise, exploring new areas, or evolving within a current role. At Mono, we encourage team members to try out and experience other career paths they’re curious about or have transferable skills for. Because we understand that growth is also about discovering where you excel and building from there.
How can women better position themselves for leadership roles?
Show up, speak up, and own your impact. Never shy away from highlighting your contributions; closed mouths don’t get fed. Share your wins, advocate for yourself, and let people know the value you bring. And always show up: for the meetings, the tough projects, the uncomfortable conversations, and the hard decisions. Show up with empathy, do the work, and don’t be afraid to talk about it. That’s how you lead.
What’s the biggest change you’d like to see for women in your industry?
I’d love to see more women stop feeling like they need to wait for the perfect moment or meet every requirement before stepping into opportunities. You don’t need to have it all figured out to lead, make an impact, or grow.
Take the chance, advocate for yourself, and trust that you’ll learn and adapt along the way. The industry grows stronger when women show up as they are; capable, evolving, and ready to make a difference.
What would you say your favourite quote on career, money, or empowerment is?
“When you undervalue what you do, the world will undervalue who you are.” — Oprah Winfrey
JACINTA MATTHEWS-AMUNE
What is your name :
Jacinta Matthews-Amune
Tell us about your current role.
I’m a multifaceted creative. Which means I do a little bit of everything. From producing TV shows, film and documentaries, to managing projects, writing and marketing communications. But at the core, I’m a producer.”
What inspired you to pursue your career?
I’ve always been a Nollywood girl, my siblings and I would rent movies and binge-watch all day. My love for storytelling evolved into creative writing, and when people started telling me my stories would work on TV, I leaned into screenwriting. From there, transitioning into production felt natural. I love that I can take an idea and turn it into something real that evokes emotions in people.
What is the most rewarding part of your job?
Seeing my ideas come to life—the actors, costumes, and stories I worked on materializing into something tangible. It’s also rewarding to see people engage with my work, leaving comments and sharing their thoughts. When people connect with a story I helped create, it means everything.
What advice would you give to women entering your field?
Don’t be afraid to take up space. I started out feeling skeptical and seeking validation, but I learned that boldness is essential. Nollywood is welcoming, but it will only give back as much as you put in. Take risks, share your ideas, and trust your voice.
How do you approach financial growth and investments?
I follow a structured approach, 50% of my income goes to essentials and lifestyle, while the remaining 50% is split between savings and investments. I diversify across naira, dollars, forex, real estate, and even gold. I also reinvest my returns to keep my money growing. Keeping my eyes open to new investment opportunities.
What is one financial lesson every woman should know?
Diversify your investments. Don’t put all your eggs in one basket, spread your funds across different assets to secure your financial future.
How can women position themselves for leadership roles?
Take initiative. My industry is hands-on, so learning by doing is key. Don’t wait to be asked, step up, contribute ideas, and show your capability. Theoretical knowledge is great, but action is what earns trust and leadership opportunities.
What key trends are shaping Nollywood right now?
There’s a stronger balance between quality and quantity. We’re seeing more productions, but with a conscious effort to maintain high standards. Monetization through streaming platforms like YouTube and Netflix is also a major shift.
What would you say your favourite quote on career, money, or empowerment is?
I don’t have a specific quote, but I live by two money rules:
“Save before you spend”. If you wait to save what’s left, there will be nothing left.
Small expenses add up. Things like frequent food deliveries can drain your finances before you realize it.
SUBUOLA OYELEYE
What is your name?
My name is Subuola Oyeleye.
Tell us about your current role
I’m the Founder and CEO of Beauty Hut Africa.
What inspired you to pursue a career in your industry? My inspiration to pursue a career in beauty came from a deep curiosity about the industry’s rapid global growth and the gap I saw in how it was evolving in Africa. I was fascinated by the business of beauty, how brands scaled, how retail models worked, and how consumer behaviour was shifting.. That curiosity quickly turned into a passion, leading me to pursue a career in beauty and ultimately build a business that bridges the gaps I saw in the industry.
What’s the most rewarding part of your job? The most rewarding part of this job is seeing the impact Beauty Hut is making across consumers,brands, and the African beauty industry as a whole.
For consumers, it’s knowing that we’re making beauty more accessible—giving African women the products, education, and experiences they need to feel seen and catered to. For brands, it’s providing a platform that helps them scale, reach the right audience, and truly thrive in a market that has often been fragmented and underserved.
And for the beauty industry in Africa, it’s being part of the movement that’s reshaping retail, setting new standards, and proving that beauty here is not just thriving, it’s a force to be reckoned with on a global scale. Seeing that transformation unfold is what makes everything worth it.
What’s one piece of advice you would give to women entering your field?
Own your space and move with confidence. The beauty industry, especially in Africa, is full of opportunities, but you have to be bold enough to claim them. Whether you’re building a brand, entering retail, or working behind the scenes, trust your vision, stay adaptable, and don’t be afraid to take up space.
Also, build relationships and ask for help. The right connections, mentors, and community will open doors you didn’t even know existed. No one succeeds alone, and the sooner you embrace collaboration, the faster you’ll grow.
How do you approach financial growth and investments in your career?
I approach financial growth and investments with a long-term, strategic mindset; both in my career and in building Beauty Hut Africa. From day one, I’ve been intentional about proving demand, driving sustainable growth, and ensuring that every financial decision aligns with our bigger vision.
When it comes to investment, I focus on securing the right kind of capital, from partners who understand the beauty industry’s potential in Africa and are aligned with our mission. I also believe in reinvesting in what truly moves the business forward, whether that’s technology, talent, or expanding our market reach.
Ultimately, financial growth isn’t just about raising money, it’s about building a business that is scalable, profitable, and impactful in the long run. Every decision I make is rooted in that goal.
What’s one financial lesson you’ve learned that every woman should know?
One of the biggest financial lessons I’ve learned is that wealth isn’t just about what you earn, it’s about how you grow and sustain it. As women, we’re often taught to focus on saving, but true financial freedom comes from investing wisely, creating long-term financial security, and making strategic financial decisions.
Whether it’s stocks or even reinvesting in your own skills or business, putting your money to work is key. Financial independence gives you choices, and the sooner you start, the more empowered you’ll be in the long run.
What are some key trends shaping your industry right now? Tech-Driven Beauty Retail – E-commerce, AI-powered recommendations, and virtual try-ons are transforming the shopping experience. Beauty is becoming more personalised, digital, and data-driven.
How can women better position themselves for leadership roles? *
Women often wait until they feel 100% ready before stepping into leadership roles, but the truth is, you grow into leadership by taking up space before you feel fully prepared. Position yourself by owning your expertise, making your contributions visible, and advocating for yourself in rooms where decisions are made. Also, surround yourself with the right people. A strong network can open doors that talent alone won’t. Seek out opportunities, ask for what you want, and don’t be afraid to lead with confidence.
What’s the biggest change you’d like to see for women in your industry?
I’d love to see more women in positions of power across the beauty industry—not just as consumers but as decision-makers, investors, and brand owners.
Beauty is an industry largely driven by women, yet when you look at who controls the major distribution channels, funding, and brand acquisitions, it’s still overwhelmingly male. That needs to change. More women leading at the highest levels means more opportunities, better representation, and a beauty industry that truly serves the people who drive it.
What would you say your favourite quote on career, money, or empowerment is?
“Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson
This quote resonates deeply with me because building Beauty Hut Africa has been about carving out a space where one didn’t exist before. It’s a reminder to be bold, take risks, and create opportunities; not just for yourself, but for others who will come after you.
ADEOLA AYOOLA
What is your name?
My name is Adeola Ayoola
Tell us about your current role (What do you do?) I’m the CEO/Co-founder at Famasi, the pharmacyOS for emerging markets. We help pharmacies streamline their operations & democratize access to medications. In my role, I lead the business direction, the team, external stakeholders – just every “errand” that ensures Famasi delivers on its promise to make medications simpler for everyone.
What inspired you to pursue a career in your industry? Mostly admiration for the profession & what it stands for. Eventually, I built a strong passion to make the lives of the everyday person simpler.
What’s the most rewarding part of your job?
It has to be the customers. We are so lucky at Famasi to have awesome customers who love our solution as much as we love building it for them. For every “Famasi made my medications simpler” “thank you Famasi” it fuels my determination on this mission.
What’s one piece of advice you would give to women entering your field?
Keep doing it & showing up 100%!
How do you approach financial growth and investments in your career?
I approach things head-on. I am very curious, so I ask a million questions and I’m also never reluctant to ask for clarity or get other insights.
What’s one financial lesson you’ve learned that every woman should know?
The numbers tell a story. Pay close attention to learn it.
What are some key trends shaping your industry right now?
AI is shaping every industry now & healthcare is not left behind.
How can women better position themselves for leadership roles?
I’m not sure the problem is a positioning issue. It is more a systemic issue that starts with everyone being intentional about creating opportunities for women to thrive & grow. Women should keep being determined, breaking barriers & confidently showing up.
What’s the biggest change you’d like to see for women in your industry? Today less than 3% of VC funding goes to women and the number has remained stagnant for a while. I’d like to see this increase geometrically and more women entrepreneurs get funded (& not just mentored).
What would you say your favourite quote on career, money, or empowerment is?
“And if nothing else, you keep going because you are the thing you have been building all along”.
So, What’s Next?
After reading these interviews, one thing is clear, women don’t just belong in investing; they THRIVE in it.
But here’s the question: Are you investing in YOUR future?
If the answer is not yet, then sis, let’s change that. With just ₦100K, you can start investing on GetEquity—whether it’s in debt instruments, fixed income, or equity. No more waiting, no more doubting—it’s time to take action.
Start investing today and take control of your financial future! Because this Women’s Month, we’re not just celebrating—we’re Accelerating Action.
At GetEquity, we’re all about empowering investors to make confident, informed decisions. That’s why we’ve partnered with SimpliFi, a platform that takes the complexity out of investment education. Together, we’re leveling up how you learn and invest!
Why SimpliFi and GetEquity?
We get it—investing can feel overwhelming. SimpliFi simplifies (pun intended!) financial education, offering bite-sized lessons and practical tools. Add that to GetEquity’s curated investment opportunities, and you’ve got the ultimate toolkit to build wealth confidently.
What This Partnership Brings You
Knowledge on Demand: Learn at your own pace with SimpliFi’s easy-to-digest lessons.
Confidence to Invest: Explore private equity, debt instruments, and more with the insights you need to succeed.
Opportunities to Grow: Make smarter decisions with access to exclusive deals on GetEquity.
Our Vision
We believe that every investor deserves the tools to thrive. This partnership is about creating a seamless experience where education meets opportunity, ensuring you’re equipped to make the best financial decisions for your future.
Who Can Benefit?
Whether you’re just starting or already building your portfolio, this is for everyone:
Beginners: Learn the basics and start investing with confidence.
Seasoned Investors: Sharpen your skills and uncover new strategies.
What’s Next?
Over the coming weeks, we’ll roll out engaging educational content, tutorials, and exclusive offers. It’s time to take control of your investment journey and make the most of every opportunity.
How to Get Started
Sign up on GetEquity if you’re not already part of our growing community.
Dive into SimpliFi to start learning and building your knowledge base.
Explore Opportunities on GetEquity and put your skills to work.
At GetEquity, we believe that knowledge is power, and with SimpliFi by our side, that power is now in your hands. Together, we’re making investing accessible, informed, and exciting. Let’s build your financial future, one smart decision at a time!
So, what are you waiting for? It’s time to take control of your financial future.
Ever wondered what kind of investor you are? Just like personalities, every investor has their own unique style when it comes to growing wealth. Are you a thrill-seeking risk-taker or a careful planner? Take this fun quiz to discover your investment personality and find the types of assets that could be perfect for you on GetEquity!
The Risk-Taker: You live for excitement and are always on the lookout for high-growth, high-reward opportunities. GetEquity’s tech startups or private equity investments are right up your alley. Go big or go home!
The Steady Builder: You’re all about the long game. Reliable returns and steady growth make you feel secure. Fixed-income investments and commercial papers offer the stability you need without too many surprises.
The Visionary: You’re in it for the future. While others may be looking at short-term gains, you see the potential in emerging sectors and impactful businesses. Dive into private equity with high-potential startups or industries shaping tomorrow.
Take our quiz, find your style, and start investing in a way that fits you on GetEquity!
The finance world is changing rapidly, and at GetEquity, we’re at the forefront of that innovation. We’re leveraging technology to simplify investing and offer more opportunities to everyday people. Our platform allows you to invest in unique asset classes like tokenized assets and fixed income instruments—all with just a few clicks.
Why This Matters
Traditionally, many of these investment options were limited to wealthy individuals or institutions. Now, through technology, we’re opening doors for more people to participate. Whether it’s trading debt instruments or buying fractional shares in private equity, we’re making it easier than ever to diversify your portfolio and grow your wealth.
At GetEquity, we believe that finance should be inclusive, and we’re constantly working on new tech-driven features to make that a reality. From our easy-to-use platform to real-time trading, we’re blending tech and finance to create a seamless experience for all.
How to Use the GetEquity Exchange to Grow Your Wealth
The GetEquity Exchange is where the magic happens. It’s a dynamic marketplace that allows you to trade a variety of financial instruments, including private equity, commercial papers, debt instruments, and tokenized assets. Whether you’re looking to invest in stable income-generating assets or explore more high-growth opportunities, the exchange offers it all.
Here’s How You Can Use It:
Explore Investment Options: Start by browsing our list of available assets. We provide detailed information on each option, helping you make informed choices.
Trade in Real-Time: Use our exchange to buy and sell assets in real-time. You can actively manage your portfolio by adjusting your holdings based on market conditions.
Diversify Your Portfolio: With such a wide range of asset classes available, you can diversify your investments to minimize risk and maximize growth potential.
By using the GetEquity Exchange, you’re not just investing—you’re actively managing and growing your wealth. Whether it’s long-term private equity or short-term debt capital, the opportunities are endless.
At GetEquity, we’re not just sitting behind computers in some dimly lit room crunching numbers all day (okay, sometimes we are, but there’s more to the story!). Our mission is simple: help YOU succeed as an investor, and we take that very seriously—without taking ourselves too seriously.
So, what’s really going on behind the scenes? Let me paint you a picture.
The Story of ‘Investor Kemi’
Meet Investor Kemi—she’s like most of us: curious about investing but not really sure where to start. One day, while doom-scrolling through social media, she stumbled upon GetEquity. She thought, “Why not? Let’s give it a shot.”
Kemi hopped onto the platform and was amazed to see a buffet of investment options: startup equity, commercial papers, mutual funds, even digital bonds (which Kemi thought sounded fancy, but we broke it down for her in our Beginner’s Guide to using GetEquity)
Now, Kemi wasn’t born a financial guru, and that’s where we come in. Our support team helped Kemi figure out where to start based on her risk tolerance. She quickly realized that investing doesn’t have to be some cryptic puzzle. It can be a fun and rewarding experience—especially when you’ve got a team behind you!
How We Do It
Behind the curtains at GetEquity, there’s a lot happening to make sure Kemi and every other investor—gets the best possible experience. We’re constantly scouting for exciting new deals and refining the platform to keep things smooth, user-friendly, and dare I say, fun.
We also listen (like, really listen) to your feedback. Kemi suggested we add more resources for beginners, so we whipped up a library of bite-sized content. Another investor wanted to be able to view the financials of listed companies before investing. Boom. Done.
The Secret Sauce
What makes GetEquity special is our focus on YOU. Whether you’re an Investor Kemi just starting out or a pro looking for your next big move, we’ve got your back. We make investing easy, transparent, and as exciting as it should be. Plus, our team is always innovating to bring you more ways to grow your wealth and become a savvy investor.
So, the next time you’re browsing GetEquity, remember: we’re working behind the scenes, not just as number crunchers but as your partners on this financial journey.
By the way, Investor Kemi’s portfolio is thriving. She’s diversified, exploring everything from fixed income investments to debt instruments, and she’s even thinking about private equity. Who knows? Maybe you’re the next Investor Kemi.
Interest rates might seem like just numbers on a page, but they have a major impact on your fixed income investments—think of them as the weather forecast for your investment portfolio. When interest rates go up, it’s like a cold front sweeping in. The value of your existing fixed income securities can drop because new bonds come with higher yields, making your older ones less attractive. It’s a bit like having an old umbrella when a new, fancy one is on sale!
On the flip side, when interest rates fall, it’s like a sunny day arriving. Existing bonds with higher rates become more valuable because they offer better returns compared to newly issued ones. This is great news for your portfolio, as it means your investments might gain in value.
Let me tell you a quick story. Meet Sam, who’s been investing in bonds for years. A few years ago, Sam bought a 10-year bond with a 5% interest rate. It was a solid deal at the time, and Sam was happy to receive regular interest payments. But recently, the market took a turn, and interest rates started climbing to 7%. Suddenly, new bonds were offering better returns, and Sam’s 5% bond wasn’t looking so great anymore—its value dropped as investors flocked to the higher-yielding options.
But Sam knew the game. Rather than panic, he decided to hold onto the bond, knowing that interest rates might fall again in the future. A year later, the economy slowed, and interest rates dipped to 4%. Sam’s bond, with its 5% yield, became a hot commodity again! Its value increased, and Sam had the option to sell it at a profit or continue enjoying those reliable interest payments.
The lesson from Sam’s story? Interest rates are like the tides—sometimes they rise, sometimes they fall. By understanding how they impact your fixed income investments, you can navigate the market with confidence, just like Sam did. So, keep an eye on those rates, and make sure you’re ready to ride the waves, whatever the forecast may bring!
For many startups, including ours, getting accepted into Techstars is a significant milestone—a validation of the problem you are solving and the potential of your solution. It is a recognition of the countless hours poured into building something meaningful, signaling to the world that you are on the right track.
Our experience at Techstars was nothing short of amazing. We have grown immensely as a company and as individuals. In this blog post, we are excited to share a glimpse into our journey at Techstars, filled with intense learning, invaluable connections, and pivotal moments.
Pre-Program: Applying for the TechStars Program The journey of a thousand miles begins with a single step—Lao Tzu.
When we started GetEquity, we had a clear vision: democratizing access to venture capital and empowering individuals to invest in promising startups. We spent years building GetEquity and passionately promoting our funding marketplace. We realized the African investment landscape faced broader challenges along the way. We had conversations with visionary founders and investors and recognized the need to pivot our approach from our existing business model to address these broader challenges comprehensively.
This realization motivated us to apply for Techstars. Techstars provides the opportunity to tap into a community of founders, industry leaders, and potential investors—exactly what we needed to expand our offerings and solidify GetEquity’s place in the industry. Before applying, we set four major goals: refine our strategy, enhance our investment readiness, tap into mentor expertise, and scale our vision.
We began the application process in March 2023, filling out the online application and detailing our vision, team, and aspirations. After submitting, we faced the Techstars selection committee six times, providing detailed insights into GetEquity. In October 2023, we received the call we had been anticipating—we were selected as one of the top 12 startups, chosen from 5,000 applications, to participate in the 2023 ARM Labs Lagos Techstars Accelerator Programme.
This news brought immense joy. It marked the beginning of an incredible Techstars journey, one we were determined to maximize to achieve our goals.
During the program: 13 Weeks of Intense Learning and Growth
The only source of knowledge is experience. ~ Albert Einstein Our Techstars journey began on November 13, 2023. For some of us who had been away from academic settings for a while, the initial weeks proved demanding. From Monday to Friday, our schedule was filled with classes, bringing back the nostalgic feeling of having a school routine.
We participated in workshops focusing on product-market fit, fundraising, and business development. The week after, they introduced something called “mentor magic”—a sort of speed dating program but for mentorship with senior operators and industry leaders. The idea behind it was quite interesting, and it gave us the opportunity to get valuable insights and actionable advice from these people. Not only did the advice they gave broaden our perspective, but we also built connections that opened doors to potential partnerships even in our first few weeks.
Juggling Techstars with daily responsibilities at GetEquity was demanding. We had to attend daily sessions while managing the team, keeping internal operations running smoothly, and even exploring new business opportunities. Fortunately, we found a way to balance both. We adjusted the timing of our standups, and to ensure everyone got the most out of the program, we took turns attending sessions based on what was most relevant to each co-founder’s role and immediate needs.
One of our goals was to refine our strategy, which we achieved within those intense weeks. We broadened our scope to encompass a wider range of capital investments, including private equity, credit, bonds, debt, fixed income, debt, real estate, and other opportunities. This strategic move allowed us to cater to a broader range of qualified investors, transforming us from a niche player into a diversified, global business.
After the Program: Beyond Techstars
All good things must come to an end, says Geoffrey Chaucer.
Our 13-week journey ended on February 20, 2024, with the Demo Day showcase. This was our moment to showcase the evolved GetEquity to an audience of investors, business leaders, and potential partners. It was the culmination of intensive learning and growth.
Techstars equipped us with the guidance and resources we needed. Now, it’s time for us to continue the journey on our own, armed with the knowledge we’ve gained and the connections we’ve made.
We’ve started by initiating targeted market expansion, establishing a presence in key regions with high growth potential. This involves not just entering new markets but also adapting our offerings to cater to the specific needs and regulations of each region. Secondly, we capitalized on the connections we made during the program. We partnered with key players in the private investment space, expanding our service offerings and fostering a collaborative ecosystem that would benefit both parties. These strategic moves not only solidified our position in the market but also helped achieve one of the goals we had in mind before applying for the program.
The intense weeks at Techstars changed us, not just in knowledge but in our very approach to GetEquity. We left the program with a refined operational philosophy. This includes the ability to adapt swiftly to evolving market conditions and continuously iterate both our product and overall strategy. Data has also become the cornerstone of our decision-making process, guiding us to measure the impact of every action and refine our operations when needed.
Considering Techstars? We’ve Been There, and Here’s What We Learned
If you have knowledge, let others light their candles in it. Thomas Fuller
If you are reading this blog post and you are considering applying for Techstars, here are some of our key takeaways that you might find helpful. These key takeaways will equip you for a successful application and even an enriching program experience:
Understand Techstars’ program and values, especially “Give First”. Your startup’s and personal values should align with theirs.
Clearly explain your vision and how your product meets a real need. Show real progress with data and documentation.
Build a strong, complementary team. Techstars values cohesive teams. Your founders, co-founders, and key team members must bring complementary skills to the company.
Demonstrate traction—it could be user growth, revenue, or product milestones. Tangible results show your company’s potential.
Once accepted, fully engage in “mentor madness.” Connect with mentors aligned with your goals, ask questions, and absorb their feedback. Stay adaptable, be open to new insights that reshape your perspective, and be ready to pivot strategically based on real-time feedback. Practice diligently, honing your storytelling skills to effectively communicate your company’s vision, value proposition, and potential. A strong pitch is important not only during Techstars but throughout your startup journey.
Conclusion Our time at TechStars was amazing. We’re grateful for the resources and opportunity to learn and work alongside other startup founders. The mentors were real superstars, helping shape our team and vision. We’re energized and ready to take GetEquity to the next level. We are inviting you to join us on this exciting journey.
To learn more about GetEquity, download our app on iOS and Google Play, or visit www.getequity.io. Finally, if you have any questions or concerns, send us a message at support@getequity.io.
In a move to drive efficiency, sustainability, and prosperity in the African commodity trade sector, GetEquity and AFEX have joined forces in a groundbreaking partnership. This partnership promises to reshape the landscape of commodity trading across the continent, offering a comprehensive solution that empowers producers, traders, and exporters alike.
By leveraging the strengths of both platforms, this collaboration is set to unleash a wave of positive change, catalyzing growth and ensuring the fulfillment of trade contracts through the innovative Monthly Trade Note.
A New Dawn for African Commodity Trading
At the heart of this strategic partnership lies AFEX, a pioneering platform that has dedicated itself to enhancing commodity trade within Africa. AFEX’s mission revolves around building robust commodity volumes of the highest quality while simultaneously uplifting local communities’ livelihoods.
Their solutions, starting at the producer level, are designed to boost productivity and create a sustainable ecosystem that benefits everyone involved.
GetEquity, a dynamic platform, that has consistently championed innovation and transparency in financial services. With a shared vision of catalyzing African economic growth, GetEquity is providing AFEX with a technological edge that promises to streamline trade operations and financing.
The Monthly Trade Note: Fueling Prosperity
A standout feature of this partnership is the introduction of the Monthly Trade Note, a fixed-income instrument meticulously designed to provide essential financing to commodity traders, both local and exporters. AFEX Investment Limited stands as the issuer of this groundbreaking investment product. This instrument is more than just financial support; it’s a lifeline that ensures traders can fulfill their contractual obligations without unnecessary hurdles.
Benefits for Opportunistic Traders
Enhanced Trade Confidence
The Monthly Trade Note instills a new level of assurance within the trading community. Traders can confidently engage in contracts, knowing they have a reliable financing solution to back them up, mitigating risks and fostering greater trust among trade partners.
Boosted Efficiency
By leveraging the GetEquity platform, AFEX streamlines the process of accessing the Monthly Trade Note. This efficiency not only accelerates the trade cycle but also enables traders to seize market opportunities swiftly.
Community Empowerment
AFEX’s commitment to improving livelihoods at the producer level dovetails perfectly with GetEquity’s dedication to fostering inclusive growth. As a result, local communities involved in commodity production can experience improved working conditions, increased income, and better overall living standards.
Catalyst for Expansion
The partnership opens doors for traders to expand their operations confidently. With access to the Monthly Trade Note, they can venture into new markets, establish stronger trade networks, and grow their businesses sustainably.
Risk Mitigation
Volatility and uncertainty are inherent to commodity trading. However, with the Monthly Trade Note acting as a financial buffer, traders can better navigate these challenges, reducing the impact of unforeseen circumstances.
Innovation in Financing
The partnership represents a prime example of how technology can transform traditional financing models. This innovation can pave the way for other sectors to explore similarly collaborative approaches.
The partnership between GetEquity and AFEX marks a significant milestone in the African commodity trade landscape. By harnessing the power of technology and financial innovation, the two platforms are propelling the continent towards greater economic prosperity, while ensuring that producers, traders, and exporters have the support they need to thrive.
The Monthly Trade Note stands as a testament to the transformative potential of collaborative efforts, promising a brighter, more sustainable future for African trade.
